The Value of the UEFA Champions League Final

Bringing Stakeholders to the Ultimate Stage


Welcome Addresses
Bruno Pavesi Chief Executive Officer, Bocconi University
Dino Ruta Bocconi Sport Campus, Bocconi University

Moderator
Fabio Licari La Gazzetta dello Sport

UEFA Champions League Trophy Presentation 
Paolo Maldini Former AC Milan Captain
Javier Zanetti Vice President, FC Internazionale and Former Inter Captain

The UEFA Champions League: Final Kick-Off in Milan
Guy-Laurent Epstein Marketing Director, UEFA 
Francesca Sanzone Deputy CEO, FIGC

The UEFA Champions League Final: Theoretical and Managerial Implications 
Patrick Comninos Head of Club and National Team Operations, UEFA
Mikkel Draebye SDA Bocconi School of Management

Impacts: The City and the Stadium 
Dario Moneta Director of Sport and Well-Being Department, City of Milan
Lindsey Jackson Director of Event Owner Delivery, Wembley Stadium/The FA Group

Impacts: The Sponsors and the Broadcasters 
Marco Leonardi Director of Media Rights, Mediaset 
Silvio Santini Head of Group Brand Management, Unicredit Group

The Clubs’ Perspective
Andreas Jung Executive Board Member, FC Bayern Munich
Giuseppe Marotta Board Member and Chief Executive Officer, Juventus FC
Raul Sanllehí Director of Football, FC Barcelona

The Perspective on the Field
Pierluigi Collina Chief Refereeing Officer, UEFA 
Marcello Lippi Former Coach of the Italian National Team
Paolo Maldini Former AC Milan Captain
Javier Zanetti Vice President, FC Internazionale and Former Inter Captain

Final Remarks
Fabio Licari La Gazzetta dello Sport
Dino Ruta Bocconi Sport Campus, Bocconi University

The event is organized by Bocconi Sport Campus and Campus Life as part of the Sport Leaders Seminar Series

For information: 
Tel.+39 025836.3618